Hi, welcome. Most of what I make is free — the essays, the letters, the podcasts, the guides, the Commonplace Book.

Studio is the deeper room: the monthly Department of Interesting Things edition, the full Idea to Value Practitioner's Handbook, and the work that doesn't fit in a public newsletter or on the site — the workshop behind the public work, so to speak.

It's five pounds a month, or fifty pounds a year. And, as you'll see, it's also the thing that keeps the free work free.


What you actually get

The Department of Interesting Things — a new edition every month.

This is the heart of it. Once a month I take one ordinary object – a mini-whiteboard, a broadsheet newspaper, an index card, the London Tube map – and explore it until it becomes something genuinely useful: a practitioner's guide, simply laid out, that you can put to work on the Monday.

Many editions come with a tool or two to take away – a canvas, a template, a checklist, sometimes a whole workshop design. It's less a newsletter and more a small, well-made workshop landing in your inbox each month. The back catalogue comes with your membership, so you start with a shelf of them, not a blank page.


The Idea to Value Practitioner's Handbook — yours the moment you join.

The complete guide to moving an idea from first flicker of thought all the way through to something real, shipped and useful in work — investment, creative action, making, shipping, tending to the climate — the lot. It's the map underneath everything else in Cultivated. Twenty years of practice, distilled into a book that's built to be used, not just read. On its own it's worth more than a year in Studio.


Members' essays and field notes.

The longer explorations, the ones where there's an idea, but it needs working out together, the practical frameworks and the occasional rabbit hole – the writing that doesn't quite belong in the public library, just yet, kept for the people in the room.


Seminars, videos and audio.

Deeper teaching and conversation around the things I'm working on – communication, creativity, learning, thinking, making — to watch, join or listen to whenever suits.


A direct line to me.

Questions, ideas, the thing you're wrestling with, the thing you need help with. The Studio isn't a content warehouse with a login. There's a person at the other end of it, and I write back.

And there's more added as the work develops – you get it as it lands, at the price you joined at.


The slightly unusual bit

I don't want to build the kind of business where every useful idea is locked behind a login. So most of what I make stays out in the open, for everyone — Meeting Notes, Word at Work, the Commonplace Book, the essays, and the Field Guides I decide belong in the world. Publishing in public is the whole point.

So Studio isn't really a paywall. It's the workshop behind the shop — and it's what pays for the time to research, write, film, think, follow strange ideas down rabbit holes, and keep publishing the useful stuff for everyone else.

Which means when you join, you're not just buying access — you're joining the room. You get the private work, and you help make the public work possible. I rather like that arrangement, and I suspect you might too.


Who's in here

No particular job title required. Studio members lead teams, build businesses, teach, consult, coach, design, write, collect, curate and make things — and some just stay stubbornly interested in how things work. The common thread is curiosity, and the wish to do something useful with it, and the desire to see more ideas make it out to value.

You might be trying to become a better leader, or building something of your own, or working to make your working life less corporate and more human — not by escaping it, but by seeing it differently. Any of those, and you'll find something here worth the fiver.


Five pounds a month

That's it. Less than a coffee, and I hope considerably more useful over the course of a year. Join, explore everything inside, and cancel any time you like — or take it at £50 for the year if you'd rather not think about it monthly.

No tiers. No lock-in. No premium-platinum-founder-executive-empty-PDF nonsense. 😀 Just Studio, the deeper work, and a way to help keep the public work coming.

Join Studio — £5/month →

Everything that's included is laid out below — have a wander. If you like what I'm making and want more of it, I'd love to have you in the room.


In the Studio

Everything you'll find in Studio

£5 per month
£50 per year

The Department of Interesting Things (DOIT)

Published every month. Back catalogue below.

Idea to Value - Practitioner Handbook

Free to download and use right away

Guides, templates and canvases

Studio member only templates, guides, and frameworks to use straight away.

Studio notes and working drafts

Behind the scenes, in the work itself

Direct access to Rob

Email me, response within 24 hours.

Discounts on products and services

10% off everything in the store.


Department of Interesting Things

The Department of Interesting Things, other than being a fun name, is a monthly practitioner guide to seeing, thinking and communicating better.

Each edition begins with one ordinary thing and follows the idea wherever it leads, always giving you practical and tactical advice you can directly apply to your work.

Future Editions of Department of Interesting Things:

The Analogue Practitioner | The Circles of Contribution | Choosing what's in the frame | The Artefact Manual | The Attention Office | The Good Meeting | The Commonplace Book | The Lion | and more


The Idea to Value Handbook


Seminars

Seminars, board meetings and community events are announced via email to Studio Members. We aim for at least two per year, sometimes more.


A Direct Line to Rob

All studio members will receive a welcome email with details on how to get in touch directly with me via email. I always respond, so if you're stuck, need an ear or have a question about your Studio membership, get in touch.


FAQ

A few questions

How easy is it to unsubscribe or cancel?

Straightforward. Inside your Ghost account you can upgrade, cancel, or check what you're subscribed to — cancelling is just a few clicks. Ghost handles the recurring billing and will message you a few weeks before your annual renewal, so nothing catches you out.

If you have any problems, get charged incorrectly, or have any issue with payments, drop me an email at membership@cultivatedmanagement.com and I'll speed my way to resolving it. I absolutely don't want you paying for something accidentally.

Is your payment system secure?

Yes. Ghost and Stripe handle all of the payment and membership technology — not me. I never see your card details; they go straight to Stripe and stay there. If anything ever looks off with a payment, email me and I'll sort it.

Why use a typewriter still?

Because some things are better slow. Letters and notes written on a typewriter can't be easily edited after the fact. The friction makes you choose your words more carefully, slow down to think and ponder the structure upfront. The reward on the other side is clarity, detachment from screens, space and time to think and pages of writing truly articulating what I meant to write, not what was easy.

It's also just a genuinely lovely object to use. That's allowed to be reason enough.

Wait — what's Stationery Freaks?

It's a podcast I co-host about stationery. Pens, notebooks, paper, the occasional unreasonable debate about whether hand sanitiser constitutes the label of stationery. It has nothing to do with Idea to Value, the Studio, or anything resembling a system — and that's exactly why I keep doing it.

If you've read this far, there's a decent chance you'd enjoy it.