Field Guides

Books, guides and ways to work together.

Practical books and workbooks for people who want to grow their career and make their work better: turning ideas into value, communicating clearly, landing a talk, teaching what they know, or building something of their own.

They’re written from the Cultivated practice and twenty years of noticing how work really happens — first in journalism and Media Science, then as VP of Engineering, VP of HR and Head of Communication, and now as an independent advisor, speaker and teacher.

02 · The seeing series

Own a field guide.

Numbered in the order they joined the shelf. Each stands on its own, so start with whatever you need. Digital editions arrive the moment you check out.

01 Make work betterThe 10 Behaviours of Effective EmployeesTen observable behaviours anyone can recognise, practise and get better at. Field guide · 40 pages · PDF Free → Its companionCoaching and Development GuideA structured workbook for building the behaviours a day at a time, on your own or with your managers. Workbook · coaching prompts · PDF £14.99 → 02 Hold on to yourselfTake a Day OffForty-five short stories, poems and observations about the life we spend at work. Funnier than it looks. Zine · 130+ pages · 90+ posters · PDF or A5 print from £8.99 → 03 Be understoodEffective Workplace CommunicationBeing well understood at work, built deliberately and at your own pace, with cheat sheets for the moments that matter. Workbook · Updated October 2026 · PDF £14.99 → 04 Land a talkZero to KeynoteFinding something worth saying, getting it accepted and delivering it with calm presence, nerves and all. Field guide · 195 pages · PDF or A5 print from £8.99 → 05 Teach what you knowWorkshop MasteryDesigning workshops that create real understanding, with the student at the heart of it. Field guide · 121 pages · workshop plan £8.99 → 06 Run the technology portfolioThe Tech Portfolio Field GuideTwenty-five principles, each told through a story, for the people who run the machine. Field guide · 25 principles · PDF Free → 07 Build something of your ownFrom Idea to Sustainable WorkFor independents, consultants and creators making a living from their own ideas. Field guide · 20 principles · PDF £5.99 → 08 Turn ideas into valueStart hereThe Life of an IdeaTwenty-six short principles on how ideas become value at work. The calm way into everything here. Field guide · 83 pages · PDF £5.99 →

The Full Shelf

Every field guide, together.

All seven paid guides in the series, in digital editions, for less than buying them apart. Read them in any order.

£50£68.93 bought separately Get the Full Shelf →
  1. 01The 10 Behaviours Coaching and Development Guide
  2. 02Take a Day Off
  3. 03Effective Workplace Communication
  4. 04Zero to Keynote
  5. 05Workshop Mastery
  6. 07From Idea to Sustainable Work
  7. 08The Life of an Idea
Studio members take 10% off everything on this shelf, and the full Practitioner’s Handbook comes with membership.See Studio ↓

03 · Studio

The deeper room.

The workshop behind Cultivated. The complete Idea to Value Practitioner’s Handbook the moment you join, a new Department of Interesting Things edition every month, and a direct line to me.

The Handbook on its own is worth more than a year in Studio.

£5 a monthor £50 a year · cancel any time Join Studio →
  • The Practitioner’s Handbook. All 26 principles, built to be used on the job. Yours on joining.
  • The Department of Interesting Things. A new edition each month, with the back catalogue from day one.
  • Seminars, essays and working notes. The deeper teaching and the work in progress.
  • A direct line to Rob. Email me; I reply within 24 hours.
  • 10% off the shelf. Every field guide, workbook and book above.

04 – 05 · With Rob

Work on it together.

One hour on the thing you’re wrestling with, or a whole day building a talk with a room of eight.

04 · Office Hours · Online

One hour. One work problem. A fresh pair of eyes.

Bring an idea, a piece of work, a talk or a problem that won’t move. We look at it properly, turn it around and decide what’s worth doing next. It isn’t coaching. It’s simpler than that.

60 minutes · on a video call · no brief needed

05 · Public workshop · Winchester

Zero to Keynote. Bring an idea, leave with a talk.

One day, eight people, index cards and pens. By the end of the afternoon everyone has built, rehearsed and given a complete first version of their talk.

Where
Central Winchester, an hour from Waterloo
The room
Eight places, one talk each
The day
Analogue: no laptops, no slides
Included
Lunch, materials and a printed copy of the book

For teams and organisations

Zero to Keynote is one of several workshops I run in-house – on communication, management, presentation and how good ideas travel through an organisation. Each is scoped to your team. From £3,500.

See the workshops →
Rob Lambert, smiling, arms folded, in a black-and-white portrait

About Rob

I’m Rob Lambert. I’ve spent twenty years inside organisations – as a journalist, filmmaker, VP of Engineering, VP of HR and Head of Communication – studying how ideas become value, and where they stall. I’ve helped scale a business from barely making payroll to an exit, and taught hundreds of people to speak, teach and communicate. These field guides are what I’ve noticed along the way.

More about Rob →

text –