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Cultivated

Cultivated is a publisher and studio exploring how good ideas become the value they should — and whether the work of getting there is any good to be part of.

Sep 11, 2026
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A typewriter - source: IBM selectric II electric typewriter by IBM - Science Center and Technology Museum (NOESIS), Greece - CC BY-SA.
 |  Learning & Practice (Flywheel)  | Sep 10, 2026
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How I Manage What I Learn
meeting notes  | Aug 24, 2026
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Let them eat PowerPoint
Learning & Practice (Flywheel)  | Aug 24, 2026
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A photo of a van in a carpark
Communication (Wiring)  | Aug 19, 2026
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A photo of Rob Lambert organising a talk using index cards
Idea to Value (Physics)  | Aug 11, 2026
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People stood by a river - from Promenerande sällskap på strandvägen Ramdalen by Josefsson-Björk, Karl - Bohuslän Museum, Sweden - Public Domain.

Read Our Latest Posts

Latest Posts

231 Posts
A photo of crops in Hampshire, England

A practical guide to backcasting: mountains, waypoints, the grid, and the conversation everyone skips.

A photo of an old phone - from  OTE Museum of Telecommunications, Greece

On the same February day in 1876, two men filed patents for the telephone, hours apart. Which tells you something about genius: the idea was never the rare part. On why the lone-genius story is almost always a team with the room cropped out.

A General Map of the World, or Terraqueouis Globe with all the New Discoveries and Marginal Delineations

Why clarity matters in messy creative work. We don't need to know every turn, but without a clear destination, good people can spend enormous effort going in the wrong direction.

Was it worth it?

On why we confuse shipping with value, and the three questions Henry James asked of any work - the last of which almost nobody asks.

The answer was on the table

On the PO method, lateral thinking, and why creativity was never a gift some people have. It's a device you can pick up off the nearest surface.

LinkedIn is terrible for newsletters

I set out to post one small idea about creativity every day for a month. LinkedIn killed it on day six. Here are the thirty that survived — free to read.

Amplify, don't just fix

Months into a startup doubling year on year, the team was tiring in the messy middle. So I bought posh biscuits and ran a very different kind of workshop. On Appreciative Inquiry, and the discipline of studying success.

No matter how nice the font

On business storytelling, and why facts inform but stories orient.

A photo of note books on a table

I discovered the Cornell Note-Taking Method over a decade ago and promptly ignored it. It sounded dull and academic. Then I tried it properly. I have not really stopped since.

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